Traditional sales organizations used the concept of a sales “funnel” to describe the process through which potential customers move, ending up with sales at the end. Winners today have abandoned that way of thinking in… Read more »
Business Start Ups / Entrepreneurship
Thought Sparks Wrap Up – May 2022
Dear colleagues: It sure was nice to be back in person on our gorgeous new Columbia Business School campus. My course on growth and change, called Leading Strategic Growth and Change received an evaluation of… Read more »
Who knew there is so much in common between the rare successes in mega-projects and innovation?
Photo: The Walt Disney Concert Hall in Los Angeles, designed by Frank Gehry Bent Flyvbjerg studies spectacular mega-project flameouts. I study (often) spectacular innovation mis-steps. Who knew the process that produces both has so… Read more »
Counting down Our Top Ten List of Discovery Driven Planning misses – Part 1 (10 through 6)
Through Valize, Ron Boire and I have been working with clients to use the tools we have developed to bring Discovery Driven Planning / Discovery Driven Growth to life. Although we’ve got years of experience… Read more »
Startups in distress – we’ve seen this movie before
Wired magazine offered an article on the state of things in startup-land and discovered, astonishingly, that “The Bad times are Coming for Startups.” But not every startup, of course, mainly the ones that blithely ignore entrepreneurship… Read more »
Thought Sparks Wrap Up – April 2022
Dear colleagues: Just when you thought the world has learned the many lessons of discovery-driven planning, some huge, ambitious project gets shot down yet again – whether for business reasons or otherwise – and we… Read more »
Thought Sparks Wrap Up – March 2022
Dear colleagues: The first quarter of 2022 was as momentous as any I have ever experienced. It was emotional to join my colleagues from the LvBS Business School, the Business School of the Catholic University… Read more »
Thought Sparks Wrap Up – February 2022
Dear colleagues: Just when we begin to see glimmers of the emergence of whatever comes next, we are seemingly plunged into massive uncertainty once again, with geopolitical tensions and armed conflict that seemed unthinkable. The Washington… Read more »
Positioning: Beyond the Statement
Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »
Thought Sparks Wrap Up – September 2021
Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »
The Principles of Learning from Prototypes: 5 Lessons
Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. But there is a bit of science to how… Read more »
How a Growth Gap can Sneak Up On You
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »