Rita McGrath

Author. Speaker. Consultant.

Thought Sparks

Is Web 2.0 a bubble?

I was recently asked to comment on whether Web 2.0 is a ‘bubble’ – here’s what I think. Both web 2.0 and the dot.com surge are/were driven by a common human bias: this is to… Read more »

Swiss Re goes ‘green’

Swiss Reinsurance, one of Rita’s clients, has capitalized on a brilliant play in what we’ve sometimes called new market tectonics. What’s come together is the increasing relevance and urgency around global warming with a market… Read more »

Swiss Re goes ‘green’

Swiss Reinsurance, one of Rita’s clients, has capitalized on a brilliant play in what we’ve sometimes called new market tectonics. What’s come together is the increasing relevance and urgency around global warming with a market… Read more »

From good ideas to actual businesses

Our colleague, Walter Derzko gives some interesting insights into why good ideas don’t get results – see his blog at – http://smarteconomy.typepad.com/smart_economy/2007/02/why_good_ideas_.html With respect to innovation, one study suggests that you need 3,000 ideas to… Read more »

Creating a more innovative culture

I was recently asked how one creates a more innovative culture within a company, with specific reference to Kodak. The difficulty is that as companies become successful, their performance increases to the extent that they… Read more »