In an article entitled The Science – & Art – of the Optimization Edge, by Barbara Figge Fox, Rita McGrath is quoted in response to comments by Steve Sashihara in his book The Optimization Edge. “…Rita McGrath demurs, suggesting that, like many business book authors, Sashihara might be giving his specialty too much credit. ‘Companies like Google and UPS and others use a LOT of very good practices and employ a LOT of sophisticated techniques across many of their operations, from human resources to product innovation,’ says McGrath. To read the entire article and both viewpoints, click here.