Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now?
– mobile phones that are too small and fiddly for elderly people and children to use
– shavers that have gotten so evolved that some men will decide not to upgrade – the ‘enough already’ effect- Just too much money flowing into business class flying, which is almost sure to attract competition (see earlier post on this)
– foodies breaking into exotic foreign and organic domestic, leaving some supermarkets stuck in the middle and a whole lot of opportunity for Wal-Mart
When you start to think about it, most products and services that have been around for a while leave opportunities unexplored