Learn more here about Rita McGrath and her Speaking Engagements!
"The Market Busters strategies and tactics provide much-needed structure for the innovation process. Rita McGrath's unique innovation lenses and tools helped us understand how to take innovation at Nestle to the next level."
John Dilts, Managing Director of Dilts Ventures, LLC, Entrepreneurial Innovation Expert and Moderator for Nestlé’s 2007 Innovation Conference
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latest blog entry
May 22, 2013:
Transient Advantage: New article in HBR
In a new article featured in the June Harvard Business Review, I offer a summary of my new book. Essentially, that strategy is stuck! …
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events
May 15, 2013:
Launching The End of Competitive Advantage on May 20, 2013
The The End of Competitive Advantage book launch featuring participants from the Columbia Senior Executive Program will take place 6-7:15 pm at the Parker Meridien Hotel, …
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endorsement
Qualcomm Webinars says...
I wanted to express to you what a pleasure it was to work with you on these webinars. I received some really great feedback from some …
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