RGM

October 08, 2008 •

Discovery Driven Planning:  Why I like the term ‘business model’

I rather like the term business model because in my view it suggests a change to the way that we conceive of, create, and execute strategies.  In highly uncertain, complex and fast-moving environments, strategies are as much about rapid experimentation and evolutionary learning as they are about the traditional view of planning and rock-ribbed execution.  Modeling, therefore, is a useful approach to figuring out a strategy, as it suggests experimentation, prototyping and a job that is never quite finished. 



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