http://ritamcgrath.com/news/ en rita@ritamcgrath.com Copyright 2013 2013-05-16T15:24:08+00:00 http://ritamcgrath.com/news/detail/interview-with-dorie-clark-in-forbes/ http://ritamcgrath.com/news/detail/interview-with-dorie-clark-in-forbes/#When:15:24:08Z Interview at Forbes with Dorie Clark (author of The Brand of You) in Forbes on-line. The basic idea behind the article is that we need a different way of thinking about strategy when competitive advantages are short-lived. May 16, 2013]]> 2013-05-16T15:24:08+00:00 http://ritamcgrath.com/news/detail/columbia-prof-to-survive-broadcast-tv-must-disrupt-its-own-business-model/ http://ritamcgrath.com/news/detail/columbia-prof-to-survive-broadcast-tv-must-disrupt-its-own-business-model/#When:17:38:35Z here.]]> 2013-04-29T17:38:35+00:00 http://ritamcgrath.com/news/detail/strategy-in-volatile-and-uncertain-environments/ http://ritamcgrath.com/news/detail/strategy-in-volatile-and-uncertain-environments/#When:18:58:24Z Strategy in Volatile and Uncertain Environments. To read the interview, click here.]]> 2013-04-16T18:58:24+00:00 http://ritamcgrath.com/news/detail/rita-mcgrath-cited-by-bloomberg-businessweek/ http://ritamcgrath.com/news/detail/rita-mcgrath-cited-by-bloomberg-businessweek/#When:19:11:23Z The Game Theory Behind Starbucks' Big Coffee Price Cut, Rita McGrath is quoted as to why Starbucks has discounted its coffee sold in grocery stores: "Starbucks already has plenty of $6 barista-brewed drinks to capture the top of that market, but a bag of $10 coffee is very much in the middle..." and "By committing to lower prices (and not using coupons or sales), Starbucks is sending a signal.... and "It’s serious about the low end of the market; Dunkin’ Donuts, Folgers, and other competitors can either trim their margins further or give up volume....If you can run economically enough to make money at the lower price, you’re simply taking money out of your competitors’ pockets.” To read the entire post, click here.]]> 2013-04-15T19:11:23+00:00 http://ritamcgrath.com/news/detail/rita-mcgrath-named-as-one-of-50-most-influential-business-professors-of-201/ http://ritamcgrath.com/news/detail/rita-mcgrath-named-as-one-of-50-most-influential-business-professors-of-201/#When:18:47:20Z here.]]> 2013-03-12T18:47:20+00:00 http://ritamcgrath.com/news/detail/does-microsoft-have-a-plan-b/ http://ritamcgrath.com/news/detail/does-microsoft-have-a-plan-b/#When:01:35:25Z No Plan B? The fallacies and risks of Microsoft's all-in Windows gambit. With respect to transitioning Windows desktop to tables and smart phones, Microsoft's CFO claimed to have no Plan B. Rita McGrath believes...that Microsoft has a Plan B pivot or two hidden up its sleeve—though the company may not realize it. "Even if Microsoft doesn't consciously know there's a Plan B, they're such a resource rich and diverse company -- and decision-making is pushed down to such a low level there -- that if things really go wrong for them, and they go rooting around in the closet, they're bound to find a Plan B, something waiting in the wings. My guess is that there's stuff going on in the company that would be a de facto Plan B, even if it's not part of the strategy plan." To read the entire article, click here.]]> 2013-02-20T01:35:25+00:00 http://ritamcgrath.com/news/detail/the-next-music-business/ http://ritamcgrath.com/news/detail/the-next-music-business/#When:18:53:42Z here.]]> 2013-02-19T18:53:42+00:00 http://ritamcgrath.com/news/detail/infosys-cites-rita-mcgraths-article-is-your-company-biased-against-innovati/ http://ritamcgrath.com/news/detail/infosys-cites-rita-mcgraths-article-is-your-company-biased-against-innovati/#When:22:53:06Z here.

]]> 2013-02-11T22:53:06+00:00 http://ritamcgrath.com/news/detail/forbes-post-mentions-rita-mcgraths-upcoming-book/ http://ritamcgrath.com/news/detail/forbes-post-mentions-rita-mcgraths-upcoming-book/#When:19:38:52Z Accelerating Innovation in the New Corporate Garage, Steve Anthony is quoted: "Just look at the pace of change that’s going on in every market. Rita McGrath at Columbia Business School has a book coming out next year where she talks about the death of competitive advantage and how we now have to live with temporary advantage." To read the entire post, click here.

]]> 2012-12-18T19:38:52+00:00 http://ritamcgrath.com/news/detail/finweek-cites-rita-mcgrath-in-how-to-find-better-investments-blog/ http://ritamcgrath.com/news/detail/finweek-cites-rita-mcgrath-in-how-to-find-better-investments-blog/#When:19:39:35Z which shows us that of 4793 companies, each with a market value in excess of $1bn, only 8% were able to grow real earnings faster than world GDP without interruption between 2005 and 2009. Finweek commented further on the article, and then applied Rita McGrath's findings to South African companies. To read the entire article, click here.]]> 2012-11-27T19:39:35+00:00