FixaCreditCardIndustryGoneAwry

At Columbia Business School's Public Offering, Rita McGrath has posted... "One of the companies I studied for my dissertation research, which dealt with how established companies build competences to tackle new areas, was Citibank (as it was then known). Citi was kind enough to sponsor my three-year research program on their corporate ventures that yielded many insights into the corporate venturing process (and which helped me get through graduate school). I studied their successes and the failures and tried to figure out what made the difference...[To read the entire article, click here.]
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