RGM

In an article entitled Recommended Reading: Managing IT for Nontechies, Therese Flaherty, professor at the Wharton School of the University of Pennsylvania and director of the Wharton Small Business Development Center in Philadelphia, recommends Entrepreneural Mindset by Professors Rita McGrath and Ian MacMillan. "Technology changes so fast, and business competition moves fast. [The authors'] 'discovery-driven planning' is a simple and powerful tool for prioritizing and planning the early stages of business improvement and for testing business ideas. It applies well to managing IT." Read the entire WSJ article here.

• Posted: Monday, November 26, 2007
• Trackback

Next entry: HBR Brief--Key ideas from the article by Rita Gunther McGrath and Ian C. MacMillan Previous entry: Rita McGrath quoted in Business Review, November 2007

Subscribe

Sign up for low volume regular updates.

Search: