"When a project has to be shut down, we're left feeling bruised, struggling with having to sever our emotional commitment to the effort and perhaps ashamed. But in Strategy + Business, Columbia University business professor Rita Gunther McGrath urges the venture team, in collaboration with senior management, to prepare a short disengagement plan of no more than five pages when it must scrap a project..." To read the entire article, click here.
- Posted: Friday, July 17, 2009
- Trackback
Page 1 of 1 pages
Next entry: Small-Business Health Care Reform, in Theory and in Practice Previous entry: Rita McGrath quoted in Times Online
Find a list of previous Case Studies here in PDF format.
recent entries
- Social Media in the experimental business model stage
- Will Facebook’s IPO re-ignite growth in Silicon Valley?
- Why just being young is not a reason to doubt Facebook
- Why advertisements need to get a whole lot better before they will support social media
- Bing, Social Search and the beginning of the App Economy





