1. Fewer innovations. The first sign is when next-generation innovations offer smaller and smaller improvements. “If your people have trouble thinking of new ways to enhance your offering, that’s a sign,” McGrath says.
2. Customers tell you. If you listen to your customers, they will be happy to tell you when new alternatives are increasingly acceptable to them.
3. Bottom line problems. Problems start to show up in your financials or other performance indicators.
Rita McGrath's most recent Harvard Business Review article is cited here.
- Posted: Tuesday, January 25, 2011
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