"...Rita Gunther McGrath says firms tend to expect the results promised in early projections. "What you create is this pressure to continue," she said.
Instead, firms should be willing to evaluate those seedlings at several points in the growth process — and pull when necessary. "At any given moment, you should know what your exposure is," McGrath said. "You can take (riskier) moves if you're willing to stop."
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- Posted: Friday, June 04, 2010
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