"Acknowledging that innovation is a tricky beast to implement even at the best of times, McGrath, from Columbia Business School, and MacMillan, professor of entrepreneurship and innovation at the Wharton School, offer a guide for executives looking to focus on growth while minimizing risk. With a wealth of examples showing the diversity of potential approaches -- from top-down, CEO-driven innovation to stealthy, guerrilla-style initiative -- this is a smart, supremely practical guide."
Caddell Insight Group and CIO Insight have also named Discovery-Driven Growth as one of the Best Business Books of 2009, along with the Globe & Mail, Toronto, Ontario, Canada.
- Posted: Monday, December 14, 2009
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