RGM

Jim Arnold, President of APEX Analytix named Market Busters as being on his business reading material list in an interview by LocalTechWire.com.

"The latest books I will be tackling are a few that Bill Gates has recommended and: Brand Royalty: How the Top 100 Brands Thrive & Survive; FAB: The Coming Revolution on Your DeskTop – From Personal Computers to Personal Fabrication; The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next; Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant; The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization; Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth."
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• Posted: Monday, October 17, 2005

On September 8, 2005, Market Busters launched in Finland while Rita McGrath was in Finland teaching a workshop.

Many thanks to Jussi Rissanen of Kanslia for his efforts in planning the successful event.


Rita McGrath with Antti Herlin, CEO of Kone Corporation, Finland


Rita McGrath teaching workshop, Ostrobotnia Ballroom


Ostrobotnia Ballroom

• Posted: Friday, September 23, 2005

Some translated editions are already available; others will be available very soon.

Published...

Spanish by Gestion


Korean by Sejong

Polish by Helion

Coming soon...

Simplified Chinese by Commercial Press, March 2006
Complex Chinese by CommonWealth Magazine Company
Japanese by Diamond
Portuguese by Campus
Russian by Williams
Thai by Expernet
Russian by Williams Publishing House



Please direct questions about international rights to
Daisy Hutton at Harvard Business School Press.

• Posted: Wednesday, September 07, 2005

Rita McGrath and Ian MacMillan have returned from the Annual Academy of Management Conference in Honolulu where they hosted a cocktail party in honor of launching Market Busters.


Max Boisot, Rita McGrath


Melinda Merino, Raymond Theietart, Robert Burgelman,
Yves Doz, Brian Silverman, Nikkolaj Siggelkow


Rita McGrath


Tom Donaldson, Deborah Dougherty, Ian MacMillan, Anita McGahan,
Ming Jer Chen, Irene Duhaime


Vlado Pucik, Rita McGrath

• Posted: Monday, August 15, 2005

The lead article in the April 4, 2005 edition of Working Knowledge, a publication of Harvard Business School, entitled Mapping Out Your Market Busters features an excerpt from Market Busters. For the entire article, click here.

• Posted: Tuesday, April 12, 2005

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