Discovery-DrivenGrowthisProductFlopInsurance

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At The Accidental Product Manager blog, Dr. Jim Anderson views discovery-driven growth to be "product flop insurance."

"Dr. McGrath proposes that we start to use what she calls discovery driven growth. This approach is basically a plan for learning more as the launch process moves forward. The part that I like about this way of doing things is that it doesn't require the product manager to have a lot of analytical information at the start of the launch process. In my opinion that's a good idea simply because there generally isn't a lot of information available!"

To read the entire post, click here.

  • Posted: Monday, February 01, 2010

StudentsUsingTechnology

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Learning and Technology Specialist Erin Murphy at her Wharton School blog: "Once again, I found the 'quizzing for context' aspect of the Entrepreneruial Mindset by Ian MacMillan and Rita Gunther-McGrath to be an incredibly useful exercise for reducing the amount of uncertainty in a venture. The venture I have undertaken isn't necessarily a business venture, but more of a venture into the world of Student (Technology) Experience. I tried to use some of the questions posited in Entrepreneurial Mindset to try to understand the experience of a student at a university (particularly a business university). Here are some of the questions I was asking myself..."

  • Posted: Monday, February 01, 2010

TheFinanceCompasscitesDiscovery-DrivenGrowth

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Laresa McIntyre of The Finance Compass writes, "I'm currently reading Discovery-Driven Growth by Rita McGrath & Ian McMillan and came across this quote which I thought was so appropriate for today's post: 'Whenever you see someone doing something really stupid in business, there's a good chance that he thinks he's being rewarded for it.' We all know this scenario and it doesn't usually turn out well for businesses. We want people to go left but they go right. And sometimes it's because we set the cheese at the end of the maze on the right, not the left. Our fault. How do we fix the problem? We need to look at the way our pay and incentive programs are set so we encourage the behavior necessary to make the business successful." To read the entire post, click here.

  • Posted: Sunday, January 31, 2010

RitaMcGrath’sblognamedoneofthebestbyOnlineCollegesandUniversities

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Rita McGrath's blog has been named one of 200 Best Blogs at Online Colleges and Universities in the Entrepreneur category. For the entire list, click here.

  • Posted: Thursday, January 14, 2010

MBADepotlinkstoRitaMcGrathandIanMacMillan’swork

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You may register here to read the entire post.

  • Posted: Wednesday, January 06, 2010
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