RGM

Rita McGrath has been quoted in a Newsday article on the subject of globalization. For the full article, click here.

• Posted: Wednesday, November 09, 2005

Ian C. Macmillan, Director of Wharton's Sol C. Snider Entrepreneurial Research Center, and Columbia University's Rita Gunther McGrath suggest that success in today's globally competitive technology market is not fueled by simply throwing more money at research and development efforts. Instead, they argue, companies need to empower technology managers to adopt a business-building approach that connects technology creation to the target market.

For the full article, click here.

• Posted: Wednesday, November 09, 2005

Rita McGrath has been quoted in a Forbes.com issue entitled
Selecting a Mobile Service Operator. For the full story, click here

• Posted: Wednesday, November 09, 2005

Rita McGrath has been quoted in the November 8, 2005 article entitled Data vs. Voice Conflict Intensifies. To read the entire article, click here

• Posted: Wednesday, November 09, 2005

Jim Arnold, President of APEX Analytix named Market Busters as being on his business reading material list in an interview by LocalTechWire.com.

"The latest books I will be tackling are a few that Bill Gates has recommended and: Brand Royalty: How the Top 100 Brands Thrive & Survive; FAB: The Coming Revolution on Your DeskTop – From Personal Computers to Personal Fabrication; The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next; Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant; The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization; Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth."
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• Posted: Monday, October 17, 2005

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