ConsumptionChain

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Tim Bosworth at his HatMan blog refers to Entrepreneurial Mindset and its definition: A Consumption Chain is a set of linked activities that describes how a consumer uses a product. Rita Gunther McGrath and Ian MacMillan, in The Entrepreneurial Mindset; Strategies for Continuously Creating Opportunity in an Age of Uncertainty (Boston, MA: Harvard Business School Press, p. 94). To read the entire blog, click here.

  • Posted: Monday, November 24, 2008

Deer-in-the-HeadlightsLeadership

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Rita McGrath's blog at Harvard Business Publishing entitled Absorb Their Uncertainty -- And Get Your People Unstuck was picked up by the Washington Post in an article entitled Time to Quit Your Job?

  • Posted: Thursday, November 13, 2008

CharacteristicsofWinner-Take-AllMarkets:AChangeintheBasisofCompetition

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Rita Gunther McGrath's And the Winner Takes it All? Necessary Conditions and Entry Strategies in Winner-Take-All Market, in Strategy, Innovation, and Change: Challenges for Management has been quoted at the Business Innovation blog. To read the entire post, click here.

  • Posted: Thursday, October 16, 2008

TightwadBank:ALessoninBranding

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Entrepreneur's story about Tightwad Bank in Tightwad, MO quotes Rita McGrath: using a different kind of name is a "strategy that's used by many firms to add an empathic or emotional appeal to their products that enhances the basic functionality of what they have to sell. A quirky name like this can often provide valuable differentiation for a company, particularly in a relatively commoditized (and, to be frank, boring) industry like banking." [McGrath] thinks it will be interesting to see whether the name becomes even more salient during these tough economic times, "when being a tightwad may well be seen as more honorable and intelligent than being a silly, credit-consuming spendthrift." To read the entire article, click here.



  • Posted: Tuesday, October 14, 2008

RitaMcGrathandIanMacMillancitedinForbes

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The Forbes article excerpts From Strategy to Execution: Turning Accelerated Global Change into Opportunity by Clayton Christensen and cites Rita McGrath and Ian MacMillan as follows:
"Instead, companies should focus on progress-tracking metrics such as knowledge-to-assumption ratios, which are reflective of the development of the business idea, as well as both directional and actionable. Indeed, this sort of "plan to learn" approach, which we adapted from Ian C. MacMillan and Rita Gunther McGrath's article Discovery-Driven Planning (Harvard Business Review, July 1995), urges teams to focus on identifying and rapidly addressing risks and assumptions. This approach should guide strategic efforts." To read the entire Forbes article, click here.

  • Posted: Saturday, September 13, 2008
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