In the Business Section of the Washington Post, an article entitled Facebook stock decline shows Wall Street is wary of give-it-away-free approach, Rita McGrath is quoted: "Free serves purposes, but you have to go beyond free to make some money," said professor Rita McGrath, who teaches corporate strategy at Columbia Business School. To read the entire article, click here.
- Posted: Thursday, August 23, 2012
You can view the interview here.
- Posted: Tuesday, August 07, 2012
Rita McGrath was interviewed by CNN Business on Chick-Fil-A's controversial anti-gay position. View the interview here.
- Posted: Tuesday, August 07, 2012
Brian Mathews' Chronicle.com's blog The Ubiquitous Librarian addresses discovery-driven planning in his article subtitled "don’t measure a butterfly using the metrics of a caterpillar." “Discovery-driven planning, which requires managers to identify the assumptions upon which their plans or aspirations are based, works well in addressing disruptive [changes.]” That’s the argument that I am trying to build around. We are at a point (nationally? globally?) where we are trying to discover the future of libraries, so we can’t rely on current data, current methods, and current mindsets to build something that doesn’t exist yet. Old data has a role but it should not guide the transformation– otherwise we’ll just change into a new vision of what we’ve always been: a caterpillar that changes into a caterpillar. For the entire post, click here.
- Posted: Monday, July 23, 2012
Marketplace Business ran an item about Blackberry's shareholder meeting and quoted Rita McGrath..."Rita McGrath teaches business strategy at Columbia. She also has a Blackberry, but called me from her iPhone. Which we agreed was symbolic of one of Blackberry’s biggest problems. Rita McGrath: I don’t know if you use Blackberry but if you try to do anything other than text message it’s not that great an experience. McGrath says more companies are bailing on Blackberry in favor of iPhones and Android phones." The entire post can be found here.
- Posted: Thursday, July 12, 2012
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