RGM

Question: If sustainability requires consumers to reduce consumption, how can a company that makes money selling products address this concern while maintaining profits? The answer, according to a handful of analysts and companies, is "servicizing."

Rita Gunther McGrath, associate professor at the Columbia Business School and co-author of The Entrepreneurial Mindset and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth calls it "finding a new unit of business" and says it’s something a lot of companies are looking to do.

"The most successful companies capture the absolute greatest amount of customer spending, or create far lower costs for themselves by altering what they sell," she says.

For the complete article, click here.

• Posted: Wednesday, June 20, 2007

Rita McGrath was recently quoted in the Daily Herald on the subject of corporate universities:

Creating a corporate curriculum that makes a difference can be a tall order, according to Rita Gunther McGrath, a business book author and associate professor at Columbia Business School in New York.
"What a lot of companies have come to realize is that creating a high quality educational environment for their people is actually a lot of work and requires considerable expertise," McGrath wrote in an e-mail on the topic.

For the complete article, Download file here.

• Posted: Wednesday, June 20, 2007

The Summit brings together the world's leaders in business to discuss emerging social, political, economic, technological and demographic trends.

Each year, more than 100 CEOs from the world's top companies meet to explore these trends and discuss how they will shape the future of global business.

The CEO Summit is the premier forum for CEOs to engage with peers and discuss world-class business and technology issues in a vibrant, interactive environment that fuels discussion and debate.


For an interview of Rita McGrath and other interviews, click here.

Dates:

May, 2007

• Posted: Monday, May 21, 2007

The May 3, 2007 edition of Columbia Ideas @ Work contains an excerpt entitled The unsung heroes of corporate growth in which Rita McGrath calls for empowering middle managers, who -- with their inside company knowledge, political savvy and talent for getting things done -- make innovation possible.

To read the entire article, click here.

• Posted: Friday, May 11, 2007

In the April 12, 2007 edition of Expansion Management article, 2007 KNOWLEDGE WORKER QUOTIENT: The Top Metros in the Knowledge Economy, Rita McGrath is quoted...
"R&D spending by universities has been associated with important multiplier effects," says Rita Gunther McGrath, a professor at the Columbia University Business School and co-author of The Entrepreneurial Mindset (2000, Harvard Business School Press) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. "Big-spending schools can attract top professors and grants, which in turn attracts top graduate students. These produce better qualified R&D students and indeed, teams of people, some of whom start businesses or share their knowledge and insight with business owners in the area."

"While the elite schools do produce benefits, for corporations what is sometimes important is the good solid students who come out of middle tier schools, and even community colleges to staff their ranks," said McGrath. "Diversity and a deep talent pool are good things for growth."

To read the entire article, click here.

• Posted: Thursday, April 19, 2007

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