RGM

Stephen L. Schwartz of Intermec Technologies and a attendee at a recent Columbia Executive Education Leading Strategic Initiatives class led by Rita McGrath wrote to her of an innovation implemented by its client Vail Resorts. "Vail Resorts Improves Season Ski Pass Holder Experience: Intermec has announced that its CN3 mobile computers with IP30 handheld RFID readers have been chosen by Vail Resorts, the premier mountain resort company in the world and a leader in luxury destination-based travel at iconic locations, for its 2008-2009 season ski passes at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. The "easy scan" process makes getting through lift lines easier and more convenient by using RFID technology to give skiers and snowboarders holding 2008-2009 season passes the option to keep their passes inside their jacket and be automatically scanned by a Vail Resorts employee in the lift line." To read the entire article at GPS.com, click here. Steve writes that the next frontier for applying this Making the Consumption Chain Smarter technology is movie theaters.

• Posted: Wednesday, August 27, 2008

Business Innovation blog posted "If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is:
Creative
Market-centric
Heuristic (discovery-driven)"
To read the entire post, click here.

• Posted: Friday, August 15, 2008

Scott D. Anthony, president of Innosight, an innovation consulting and investing company with offices in Massachusetts, Singapore, and India poses that question at the Harvard Business Publishing blog and mentions Rita McGrath as one of the thought leaders. "We believe we are on the cusp of an era where companies develop the ability to innovate much more reliably and repeatedly. Patterns of success and failure, highlighted by excellent research by Robert Burgleman, Clayton Christensen, Richard Foster, VG Govindarajan, Rita Gunther McGrath, and many more are coming into clearer focus by the day." To read the entire article, click here.

• Posted: Friday, July 18, 2008

The http://www.unitedbit.com blog has posted a three-part series from a McGrath-MacMillan excerpt on Mapping the Consumption Chain. "Most profitable strategies are built on differentiation: offering customers something they value that competitors don't have. A company has the opportunity to differentiate itself at every point where it comes in contact with its customers -- from the moment customers realize that they need a product or service to the time when they no longer want it and decide to dispose of it. If companies open up their creative thinking to their customers' entire experience with a product or service -- so-called the consumption chain -- they can uncover opportunities to position their offerings in ways that they, and their competitors, would never have thought possible. Ian C. MacMillan and Rita Gunther McGrath have designed a two-part approach that can help companies continually identify new points of differentiation and develop the ability to generate successful differentiation strategics. The first part, "Mapping the Consumption Chain," captures the customer's total experience with a product or service." Click here to find all three posts.

• Posted: Friday, July 18, 2008

In its July 7, 2008 article, In Search of Growth Leaders, the Wall Street Journal cites the 2006 article by Rita McGrath, Thomas Keil and Taina Tukiainen
Extracting Value from Corporate Venturing, for further reading. To read the entire article, click here.

• Posted: Tuesday, July 08, 2008

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