The Washington Post cited Rita McGrath referring to Apple's long-time philosophy that customers don't know what they want until Apple delivers it. In a departure from that point of view, CEO Tim Cook apologized for the inaccuracies and problems with Apple's new maps application. You'll find a link to the story here.
Dates: October 1, 2012
- Posted: Monday, October 01, 2012
The August 31st edition of Economic Times profiled Rita McGrath. "An expert on strategy in uncertain and volatile environments, McGrath recommends innovation led growth in difficult times without taking expensive gambles. More important, she guides you through how you should do it, advocating a practical, organic 'discovery driven' approach to innovation. In other words, reducing risks and recognizing and seizing all possible opportunities." To read the entire profile, click here.
- Posted: Tuesday, September 18, 2012
At the Selling to Seniors site, Rita McGrath is quoted "Businesses might do well to specialize in Boomers and seniors," says Rita Gunther McGrath, if it's the right space for them.
"It really comes down to the firm's strategy and whether they have a good way of replenishing their customer base, since by definition it suffers from modest attrition," says McGrath, associate professor in the strategy area at Columbia Business School in New York. "Of course, firms can make it selling only to seniors – it really depends on their growth goals and what particular niches they have selected to serve.
Many industries, she points out, already sell the bulk of what they produce or do to seniors. For instance:
Medical devices
Real estate -- "senior" or age-restricted communities
Certain kinds of communication devices, such as the Jitterbug phone
Companion services
Most cruises and many exotic travel firms—such as Elderhostel
Companies with the right product and the right kinds of testing could find limiting their marketing mature demographics limitless in its success.
- Posted: Thursday, August 23, 2012
The LDRLB Leadership, Innovation and Strategy blog has named Rita McGrath one of its Top Professors on Twitter in the Strategy category. "At LDRLB (@LDRLB), we draw much of our content from the research and writings of the world’s top professors. Most are from business schools, others from a variety of fields relevant to leading organizations. These professors consistently build upon the body of knowledge and further the goal of evidence-based leadership. To read the entire list, click here.
- Posted: Thursday, August 23, 2012
In the Business Section of the Washington Post, an article entitled Facebook stock decline shows Wall Street is wary of give-it-away-free approach, Rita McGrath is quoted: "Free serves purposes, but you have to go beyond free to make some money," said professor Rita McGrath, who teaches corporate strategy at Columbia Business School. To read the entire article, click here.
- Posted: Thursday, August 23, 2012
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