At Columbia's Public Offering blog, Rita McGrath discussed What Will the Publishing Industry Do Next?. "A new development is that the Web itself is starting to splinter. In the early days, you had one way of accessing online content-- that was through a computer -- and developers could optimize for a certain kind of user experience. Today, people access content in myriad ways that are not always compatible with each other or optimized. A developer or a publisher has to decide whether to hit every platform or optimize for Blackberry, iPad or some other platform. They have to ask, 'What is going to be our platform of choice?'
The content business model will be less driven by the need to aggregate the most eyeballs on a common platform, and move towards a model determined by the ecosystem that can draw the most participants. For example, Apple is trying to create a vertically integrated ecosystem with its products and partners. Rival ecosystems will start to compete for business with publishers, and media companies and content providers will watch to see where people are participating.
Publishers will have to come up with ways to monetize their participation in an ecosystem. There is hope that content providers can cut themselves more lucrative deals on these coming platforms.
To read the entire article, click here.
- Posted: Monday, March 08, 2010
Barbara Ballard of LittleSprings Design blogged about Rita McGrath's Why I Hate Micropayments post on Harvard Business Review. To read the entire post and Rita McGrath's Harvard Business Review post, click here.
- Posted: Thursday, March 04, 2010
In a recent Smart Money magazine article on BuyBacks, Rita McGrath was quoted: "It takes resources away from what they could be investing -- innovation and growth," says Rita Gunther McGrath, an associate professor at Columbia Business School. To read the entire article, click here.
- Posted: Tuesday, March 02, 2010
Rita McGrath was interviewed by Columbia University's Ideas at Work about Discovery-Driven Growth. The entire article can be read in the attached pdf file, which you are welcome to download.
Dates: Ideasatwork108.pdf
- Posted: Sunday, February 28, 2010
Bob Cooper at his Market Driven Growth blog cites Rita McGrath's post about Why Vertical Integration is Making a Comeback.
- Posted: Saturday, February 27, 2010
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March 04, 2010:
Why government does things inefficiently
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events
November 30, 2009:
Keynote speech at Upcoming ISPIM conference
Rita McGrath will be giving the keynote speech at The International Society for Professional Innovation Management (ISPIM) conference in New York City, in a talk entitled …
events »