Interview at Forbes with Dorie Clark (author of The Brand of You) in Forbes on-line. The basic idea behind the article is that we need a different way of thinking about strategy when competitive advantages are short-lived.
Dates: May 16, 2013
- Posted: Thursday, May 16, 2013
Rita McGrath is quoted at FishBowlNY about the sinking profits of the broadcasting industry, and what must be done. To read the entire post, click here.
- Posted: Monday, April 29, 2013
eTalks.me interviewed Rita McGrath on the topic of Strategy in Volatile and Uncertain Environments. To read the interview, click here.
- Posted: Tuesday, April 16, 2013
In a blog entitled The Game Theory Behind Starbucks' Big Coffee Price Cut, Rita McGrath is quoted as to why Starbucks has discounted its coffee sold in grocery stores: "Starbucks already has plenty of $6 barista-brewed drinks to capture the top of that market, but a bag of $10 coffee is very much in the middle..." and "By committing to lower prices (and not using coupons or sales), Starbucks is sending a signal.... and "It’s serious about the low end of the market; Dunkin’ Donuts, Folgers, and other competitors can either trim their margins further or give up volume....If you can run economically enough to make money at the lower price, you’re simply taking money out of your competitors’ pockets.” To read the entire post, click here.
- Posted: Monday, April 15, 2013
MBARankings.Net has published its list of the 50 Most Influential Business Professors. Professor McGrath is at #12 slot (though the list is in no particular order.) To read the entire list, click here.
- Posted: Tuesday, March 12, 2013
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