It is always instructive to examine how successful firms can go wrong, even in markets that they think they understand well. The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain mean a broken customer experience, which can lead to new-product-launch heartbreak. The entire post is here.
- Posted: Sunday, August 15, 2010
Read Rita McGrath's most recent Harvard Business Press blog entitled Resource Scavenger - A Common Innovation Job.
- Posted: Tuesday, August 10, 2010
Host David Nosnik welcomes Rita McGrath, Professor at Columbia Business School and an expert in the fields of innovation, entrepreneurship, and strategy in volatile and uncertain environments. She is a noted author. Her books include Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset (2000).
During the program Rita shares with us:
•The unusual path that led her to an academic career, including her early entrepreneurial ventures.
•Her work with Global 1000 icons helping them create an entrepreneurial mindset, drive growth and recognize when and how to disengage.
•Areas she is currently working on and will be featured in her next book including strategies for global companies to capture international opportunities and the idea of “transient advantage” or how can organizations thrive strategically even though competitive advantages are temporary.
Link to the Kellogg Podcast
Dates: August 1, 2010
- Posted: Tuesday, August 03, 2010
Discovery Driven Growth principles are featured in CIO Magazine, among them the need to avoid making big commitments to projects before you have tested assumptions!
Dates: August 3, 2010
- Posted: Tuesday, August 03, 2010
Federal News Radio recently interviewed Rita McGrath about Special Innovation Units and how they could be used within federal agencies. The interview can be read and downloaded as a mp3 at Federal News Radio.
- Posted: Friday, July 23, 2010
latest blog entry
September 01, 2010:
Discovery Driven Planning Makes an Impression on CFO’s
A few months ago, I had the pleasure to give the keynote speech at the annual CFO "Core Concerns" conference published by CFO Magazine. The …
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events
June 21, 2010:
Register now for June 24 Discovery-Driven Growth Webinar
Date: June 24, 2010
Time: 1 p.m. Eastern, duration 1 hour
Publication: Harvard Business Review
The game has changed. Conventional, business-as-usual …
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endorsement
John Dilts, Managing Director of Dilts Ventures, LLC says...
"The Market Busters strategies and tactics provide much-needed structure for the innovation process. Rita McGrath's unique innovation lenses and tools helped us understand how to take …
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