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Research Technology Management Reviews End of Competitive Advantage

Porter’s five forces and Hamel and Prahalad ’ s core competencies remain central concepts in corporate strategy. But in this book, Rita Gunther McGrath questions whether these ideas—both based on a belief in the need to create and defend a permanent competitive advantage—are still relevant. The 21st century has seen the emergence of such an intensely, globally competitive environment that McGrath believes that a transient advantage is all that is... read more »

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