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Rita McGrath at Forbes.com

Rita McGrath has been quoted in a Forbes.com issue entitled Selecting a Mobile Service Operator. For the full story, click here read more »

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Rita McGrath at TechWorld.com

Rita McGrath has been quoted in the November 8, 2005 article entitled Data vs. Voice Conflict Intensifies. To read the entire article, click here read more »

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President of APEX is reading Market Busters

Jim Arnold, President of APEX Analytix named Market Busters as being on his business reading material list in an interview by LocalTechWire.com. “The latest books I will be tackling are a few that Bill Gates has recommended and: Brand Royalty: How the Top 100 Brands Thrive & Survive; FAB: The Coming Revolution on Your DeskTop ? From Personal Computers to Personal Fabrication; The Trendmaster?s Guide: Get a Jump on What... read more »

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Market Busters Finnish Book Launch

On September 8, 2005, Market Busters launched in Finland while Rita McGrath was in Finland teaching a workshop. Many thanks to Jussi Rissanen of Kanslia for his efforts in planning the successful event. Rita McGrath with Antti Herlin, CEO of Kone Corporation, Finland Rita McGrath teaching workshop, Ostrobotnia Ballroom Ostrobotnia Ballroom read more »

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Market Busters Goes International!

Some translated editions are already available; others will be available very soon. Published… Spanish by Gestion Korean by Sejong Polish by Helion Coming soon… Simplified Chinese by Commercial Press, March 2006 Complex Chinese by CommonWealth Magazine Company Japanese by Diamond Portuguese by Campus Russian by Williams Thai by Expernet Russian by Williams Publishing House Please direct questions about international rights to Daisy Hutton at Harvard Business School Press. read more »

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Market Busters Cocktail Party:  Academy of Management 2005 Conference, Hawaii

Rita McGrath and Ian MacMillan have returned from the Annual Academy of Management Conference in Honolulu where they hosted a cocktail party in honor of launching Market Busters. Max Boisot, Rita McGrath Melinda Merino, Raymond Theietart, Robert Burgelman, Yves Doz, Brian Silverman, Nikkolaj Siggelkow Rita McGrath Tom Donaldson, Deborah Dougherty, Ian MacMillan, Anita McGahan, Ming Jer Chen, Irene Duhaime Vlado Pucik, Rita McGrath read more »

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Market Busters Lead Article in Harvard Business School “Working Knowledge”

The lead article in the April 4, 2005 edition of Working Knowledge, a publication of Harvard Business School, entitled Mapping Out Your Market Busters features an excerpt from Market Busters. For the entire article, click here. read more »

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Praise for Discovery-Driven Planning

In a talk to attendees of the Medical Devices Executive Summit in San Francisco a few weeks ago, Barry Allen, Entrepreneur in Residence for VC firm, Ventures West Management, was quoted by BioWorld magazine as “Hailing discovery-driven planning, a process promulgated by Rita Gunther of Columbia University (New York) and Ian MacMillan of the Wharton School of Business at the University of Pennsylvania (Philadelphia)…Allen cited it as “a useful tool”... read more »

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Harvard Business Online | MarketBusting: Strategies for Exceptional Business Growth

Article reprint available through Harvard Business Online. Order the article today and get your copy in PDF format, hard copy or order your reprint permission. Description: If company leaders were granted a single wish, it would surely be for a reliable way to create new growth businesses. Business practitioners’ overwhelming interest in this subject prompted the authors to conduct a three-year study of organizational growth–specifically, to find out which growth... read more »

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