A new playbook for strategy, one based on updated assumptions about how the world works, The End of Competitive Advantage shows how some of the world’s most successful companies use this method to compete and win today.
Even in the best of times, most companies struggle to gain traction in their growth initiatives. Today the world is full of uncertainties. Many companies have become risk-averse. Others must dig their way out of a downturn. Growth is even more elusive than before — yet more necessary than ever.
In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan outline a systematic, field-tested method for identifying specific types of growth opportunities, choosing the best option for a company's competitive situation, and executing that strategy in a way that achieves spectacular growth.
The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.