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    <title>Rita Gunther Mcgrath | Blog</title>
    <link>http://ritamcgrath.com/blog/index/</link>
    <description>Author. Speaker. Consultant.</description>
    <dc:language>en</dc:language>
    <dc:creator>rita@ritamcgrath.com</dc:creator>
    <dc:rights>Copyright 2013</dc:rights>
    <dc:date>2013-05-16T15:07:46+00:00</dc:date>
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      <title>Book&#45;launch related events</title>
      <link>http://ritamcgrath.com/site/book-launch-related-events/</link>
      <guid>http://ritamcgrath.com/site/book-launch-related-events/#When:17:01:38Z</guid>
      <content:encoded><![CDATA[<p>
	Would you like to be invited to any of my upcoming book tour events?&nbsp; Let me know!</p>
<p>
	April 25: Columbia Business School alumni event in Boston (invitation only, but if you are in the area we can probably include you)<br />
	<br />
	May 20: Offiical Book launch event!&nbsp; Invitation-only&nbsp;(I can probably wangle an invite, but&nbsp;let me know soon if you are interested - it will be a high profile event at the Parker Meridien featuring senior leaders from companies featured in the new book<br />
	<br />
	May 28: Book signing at alumni-owned&nbsp;bookstore in Maplewood, New Jersey</p>
<p>
	June 1:&nbsp; Alumni event in London</p>
<p>
	June 3:&nbsp; HBR sponsored reception in London</p>
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	June 4:&nbsp; Google author event in London (lunchtime)</p>
<p>
	June 4:&nbsp; Benchmark for Business reception in London<br />
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	June 11-12: Visit to Helsinki<br />
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	June 18: Birmingham, Alabama<br />
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	June 19: Jacksonville, Florida<br />
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	June 20: Denver, CO<br />
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	June 21: Phoenix, AZ<br />
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	June 22: Carlsberg, CA<br />
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	June 26: Houston, TX<br />
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	June 27: Dallas/Fort Worth<br />
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	It&#39;s going to be quite a month!</p>
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      <dc:date>2013-04-13T17:01:38+00:00</dc:date>


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      <title>A requiem for Competitive Advantage &#45; Forbes Interview by Dorie Clark</title>
      <link>http://ritamcgrath.com/site/a-requiem-for-competitive-advantage-forbes-interview-by-dorie-clark/</link>
      <guid>http://ritamcgrath.com/site/a-requiem-for-competitive-advantage-forbes-interview-by-dorie-clark/#When:15:07:46Z</guid>
      <content:encoded><![CDATA[<p>
	Last month, I was invited to give a talk at the <a href="http://www.nabshow.com/">National Association of Broadcasters</a> on the core theme of my new book.&nbsp; While there, I met the smart and savvy Dorie Clark, who did <a href="http://www.forbes.com/sites/dorieclark/2013/05/16/competitive-advantage-is-dead-heres-what-to-do-about-it/">an interview with me for <em>Forbes</em></a>.&nbsp; In the interview, I outline why we need a new playbook for strategy, one that recognizes the need for different practices when competitive advantages are short.&nbsp; The new playbook calls for the following building blocks of a new form of strategy:</p>
<p>
	●Continuous Reconfiguration</p>
<p>
	●Healthy Disengagement</p>
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	●Deft Resource Allocation</div>
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	&nbsp;</div>
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	●Innovation Proficiency</div>
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	&nbsp;</div>
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	●Discovery Driven Mindset</div>
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	&nbsp;</div>
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	●Entrepreneurial Career Management</div>
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	&nbsp;</div>
<div>
	The book is available for <a href="http://www.amazon.com/The-End-Competitive-Advantage-Strategy/dp/1422172813/ref=sr_1_1?ie=UTF8&amp;qid=1368717139&amp;sr=8-1&amp;keywords=the+end+of+competitive+advantage">pre-order from Amazon</a> and your other favorite booksellers.&nbsp; I&#39;ve just put the finishing touches on a detailed workbook that goes with one of the diagnostics from the book, as well as a presentation you can use to present hte results of this analysis to others in your organization.&nbsp; Send your receipt for the book to <a href="mailto:preorders@ritamcgrath.com">preorders@ritamcgrath.com</a> and we&#39;ll send you the free workbook and presentation!&nbsp;</div>
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      <dc:date>2013-05-16T15:07:46+00:00</dc:date>


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      <title>The perils of being a publicly traded firm</title>
      <link>http://ritamcgrath.com/site/the-perils-of-being-a-publicly-traded-firm/</link>
      <guid>http://ritamcgrath.com/site/the-perils-of-being-a-publicly-traded-firm/#When:19:11:41Z</guid>
      <content:encoded><![CDATA[<p>
	Over at my blog on the HBR site, you&#39;ll find <a href="http://blogs.hbr.org/cs/2013/05/parting_ways_with_public_tradi.html">some commentary</a> on how difficult it is to cope with the constant changes necessary to be adaptive in a fast-moving economy under the glare of public ownership.&nbsp; Have a look!</p>
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      <dc:date>2013-05-10T19:11:41+00:00</dc:date>


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      <title>Broadcasters on the brink? Why skyrocketing media pay should be a red flag.</title>
      <link>http://ritamcgrath.com/site/broadcasters-on-the-brink-why-skyrocketing-media-pay-should-be-a-red-flag/</link>
      <guid>http://ritamcgrath.com/site/broadcasters-on-the-brink-why-skyrocketing-media-pay-should-be-a-red-flag/#When:11:12:59Z</guid>
      <content:encoded><![CDATA[<p>
	On my blog at HBR, I observed that the <a href="http://blogs.hbr.org/cs/2013/04/watching_broadcast_tv_for_a_ne.html">business model for broadcasting</a> is showing some cracks and that a new one is likely to emerge.&nbsp; Interestingly, a recent New York Times article points out that the <a href="http://www.nytimes.com/2013/05/06/business/media/for-media-moguls-paydays-that-outstrip-other-fields.html?pagewanted=all&amp;_r=0">compensation for media CEO&#39;s is at sky-high levels</a>, some $10 million more, give or take than the compensation of other executives.&nbsp; So let me make a provocative observation:&nbsp; We&#39;ve seen this before in industries about to go through wrenching change.&nbsp; In the near term, the companies will have pulled out of less productive markets, narrowed their range of offers, gone upmarket, learned to exert power over suppliers and done a ton of other things that makes their immediate results (and cash flows) look good.&nbsp;</p>
<p>
	Let me tell you what they aren&#39;t doing:&nbsp; using those cash flows to invest in the experimentation, options and new ventures that could provide them a glide path to a new business model.&nbsp; In other words, things look their brightest right before the business model heads over a cliff.&nbsp;</p>
<p>
	What those big pay packages might mean, instead of celebrating success, is that funds that should be going into building a future for the organization are going into today&#39;s consumption instead.&nbsp; And that&#39;s a very bad early warning.&nbsp;</p>
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      <dc:date>2013-05-09T11:12:59+00:00</dc:date>


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      <title>The Hourglass Economy and the Fate of J. C. Penney&#8217;s</title>
      <link>http://ritamcgrath.com/site/the-hourglass-economy-and-the-fate-of-j.-c.-penneys/</link>
      <guid>http://ritamcgrath.com/site/the-hourglass-economy-and-the-fate-of-j.-c.-penneys/#When:21:10:49Z</guid>
      <content:encoded><![CDATA[<p>
	This month, I&#39;ve been doing a lot of thinking about the consequences of what some have termed the &quot;hourglass&quot; economy, in which there is growth at the low end of the income spectrum (a boon for dollar stores) and also at the high end (why else would anybody pay so much for a cup of coffee?).&nbsp; In a <a href="http://blogs.hbr.org/cs/2013/04/jc_penneys_real_problem.html">blog post over at the HBR site</a>, I argue that one of the big problems facing Penney&#39;s, and many other organizations, is that the mass middle class is evaporating.&nbsp;</p>
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      <dc:date>2013-05-04T21:10:49+00:00</dc:date>


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      <title>Institutions haven&#8217;t caught up with the transient advantage economy &#45; first job edition</title>
      <link>http://ritamcgrath.com/site/institutions-havent-caught-up-with-the-transient-advantage-economy-first-jo/</link>
      <guid>http://ritamcgrath.com/site/institutions-havent-caught-up-with-the-transient-advantage-economy-first-jo/#When:20:52:45Z</guid>
      <content:encoded><![CDATA[<p>
	In my soon-to-be-published book <a href="http://www.amazon.com/The-End-Competitive-Advantage-Strategy/dp/1422172813/ref=sr_1_1?ie=UTF8&amp;qid=1364591329&amp;sr=8-1&amp;keywords=the+end+of+competitive+advantage"><em>The End of Competitive Advantage:&nbsp; How to Keep Your Strategy Moving as Fast as Your Business</em></a>, (to be published June 4th) &nbsp;I argue that many of the strategic and management processes we inherited&nbsp;from a more stable strategic time simply don&#39;t work as environments become more volatile and uncertain.&nbsp; What I&#39;m starting to look at now is how other institutions, beyond business, have made the assumption that businesses will be around for long periods of time and therefore are to be relied upon to tackle certain societal tasks.&nbsp; As advantages become short and companies struggle to cope, they are renegotiating many of these tasks in ways that I&#39;m not sure we are paying enough attention to.</p>
<p>
	Take young people&#39;s careers.&nbsp; It&nbsp;used to be that companies hiring recent college grads would recognize that they don&#39;t have experience and invest in them.&nbsp; They would get training, development experiences and some mentoring.&nbsp; The logic behind this was that the company could benefit for the long term from having an increasingly skilled (and perhaps even loyal) workforce.&nbsp; Today, of course, loyalty is a thing of the past, a victim of relentless downsizing and cutbacks, which are themselves a consequence of the heightened pace of competition.&nbsp; As a result, the benefit to any particular company of providing a lot of training and coaching appears to have dropped.</p>
<p>
	So what&#39;s happening?&nbsp; I see it with our children and their friends.&nbsp; Basically companies are expecting them to finance the creation of valuable skills and gain experience before any organization will make a commitment to them.&nbsp; Endless internships, one after the other. &quot;Volunteer&quot; assignments just to get a letter of recommendation or exposure to someone who might - someday - be in a position to offer a position.&nbsp; Working in an administrative or clerical capacity just to get one&#39;s foot in the door.&nbsp;And young people doing jobs that employers claim require 5-7 years of experience without being considered for the positions themselves.</p>
<p>
	It&#39;s an unintended, if predictable consequence of employers trying to maintain as much flexibility as they can and hedge as much risk as possible.&nbsp; But it makes it awfully hard on those first job seekers in an already down economy.</p>
<p>
	So what do you think some solutions could be?&nbsp; I&#39;d be very intereted in your ideas as I start my next round of research.</p>]]><![CDATA[]]></content:encoded>
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      <dc:date>2013-03-29T20:52:45+00:00</dc:date>


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      <title>An interview with Rita by Thinkers50&#8217;s Des Dearlove</title>
      <link>http://ritamcgrath.com/site/an-interview-with-rita-by-thinkers50s-des-dearlove/</link>
      <guid>http://ritamcgrath.com/site/an-interview-with-rita-by-thinkers50s-des-dearlove/#When:22:19:21Z</guid>
      <content:encoded><![CDATA[<p>
	A while back, I was in London and took some time to catch up with the folks behind the Thinkers50 management awards.&nbsp; We did a <a href="http://www.thinkers50.com/video/103">wide-ranging video</a>&nbsp;in which we talk about the nature of competition today and what that means for the field of strategy.&nbsp; I&#39;ll be in London again for the launch of my new book <a href="http://www.amazon.com/The-End-Competitive-Advantage-Strategy/dp/1422172813/ref=sr_1_1?ie=UTF8&amp;qid=1364336529&amp;sr=8-1&amp;keywords=the+end+of+competitive+advantage">The End of Competitive Advantage</a>&nbsp;which comes out on June 4, 2013.&nbsp; We&#39;re planning on doing another interview to dive even more deeply into some of the issues that are getting so many remarkable companies in trouble today.&nbsp;</p>
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      <dc:date>2013-03-26T22:19:21+00:00</dc:date>


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      <title>Are bachelor&#8217;s degrees a victim of their own success?</title>
      <link>http://ritamcgrath.com/site/are-bachelors-degrees-a-victim-of-their-own-success/</link>
      <guid>http://ritamcgrath.com/site/are-bachelors-degrees-a-victim-of-their-own-success/#When:17:46:06Z</guid>
      <content:encoded><![CDATA[<p>
	I was recently asked by a reporter whether bachelor&#39;s degrees are &quot;worthless&quot;.&nbsp; I don&#39;t think they&#39;re worthless, but in many ways they have become a victim of their own success.&nbsp;</p>
<p>
	In my view, employers are listing the requirement of a bachelor&rsquo;s degree for even entry-level positions because it is symbolic of other things.&nbsp; It means someone worked hard enough and made the effort to complete a degree, which is a proxy for being able to take on challenges and finish them. While for many jobs, a high school degree should be enough, the population that lacks a bachelor&rsquo;s degree is proportionately likely to consist of more people who aren&rsquo;t able, for whatever reason, to take on big challenges and finish them.&nbsp; So, unfortunately for many people who despite no fault of their own don&rsquo;t get a degree, it becomes a signal to the employer.&nbsp;</p>
<p>
	By limiting openings to people with degrees, employers basically save themselves time weeding through potential candidates.&nbsp;</p>
<p>
	The other thing that I would observe is that as more and more people have college degrees, the degree itself has become commoditized.&nbsp; Having a bachelor&rsquo;s used to be more rare, and candidates with the degree could therefore be more choosy and were more expensive to hire (in other words, expected to be paid more).&nbsp; Today, that is no longer the case.&nbsp; I think all this is one of the unintended consequences of the massive expansion of bachelors degrees.&nbsp; From 2002-2012, the number of degrees awarded increased by 25%.&nbsp; Interestingly, there has been <a href="http://247wallst.com/2013/01/23/major-population-growth-of-those-with-graduate-degrees/">even stronger growth in masters and PhD degrees</a> during that period, all of which is indicative of a kind of degree arms-race.</p>
<p>
	It will be interesting to speculate on how these two forces will collide.&nbsp; On the one hand, you have the increasing availability and quality of on-line, skill based programs which anybody can tap into.&nbsp; On the other hand, you have all these institutionalized practices that embed degree programs into hiring decisions and the way we structure access to opportunity in our economy.&nbsp;</p>
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      <dc:date>2013-03-15T17:46:06+00:00</dc:date>


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      <title>Rita McGrath&#8217;s Thinkers 50 Interview on video</title>
      <link>http://ritamcgrath.com/site/rita-mcgraths-thinkers-50-interview-on-video/</link>
      <guid>http://ritamcgrath.com/site/rita-mcgraths-thinkers-50-interview-on-video/#When:15:21:03Z</guid>
      <content:encoded><![CDATA[<p>
	Far-ranging interview with the Thinkers 50 team can be viewed <a href="http://www.thinkers50.com/video/103">here</a>.&nbsp; We talk about the state of strategy, how hard it is to grow, lessons from the growth outliers and the whole idea of transient advantage.&nbsp; The growth outliers include Factset, Atmos Energy, Infosys, Cognizant, ACS, Indra Sistemas, Yahoo! Japan, Tsingtao beer, KrKa Pharmaceuticals and HDFC Bank.&nbsp; The magic in the combination of stability and dynamism.&nbsp; We also talked a lot about strategic disengagement.&nbsp;</p>
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      <dc:date>2013-02-22T15:21:03+00:00</dc:date>


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      <title>One competitive advantage disappears, another emerges &#45; Music, Law Schools and the MBA</title>
      <link>http://ritamcgrath.com/site/one-competitive-advantage-disappears-another-emerges-this-time-its-the-musi/</link>
      <guid>http://ritamcgrath.com/site/one-competitive-advantage-disappears-another-emerges-this-time-its-the-musi/#When:21:35:44Z</guid>
      <content:encoded><![CDATA[<p>
	Just today, Billboard magazine published an <a href="http://www.billboard.com/biz/articles/news/digital-and-mobile/1539262/op-ed-the-next-music-business-by-rita-mcgrath">op-ed that I wrote</a> on new developments in the music business.&nbsp; As creative destruction sweeps across sectors that have had a quiet life for a long time, such as law schools (which I <a href="http://blogs.hbr.org/cs/2013/01/creative_destruction_visits_th.html">blogged about</a> over at HBR) and business schools (also the <a href="http://blogs.hbr.org/cs/2013/01/creative_destruction_visits_th_1.html">subject of an HBR blog</a>), I think it&#39;s important to remember that what it means depends very much on what your interests are.&nbsp; For music, the effects of record companies&#39; downslide has been to vastly increase distribution channels and variety, while making it necessary for performers to get more creative.&nbsp; For law schools, who have really left the structural adjustment they are facing much too late, it probably means fewer formal programs.&nbsp; But, if the cost of aquiring legal wisdom could be brought to reasonable levels, there will be plenty of new work serving the incredibly underserved legal needs of ordinary people.&nbsp; And as for MBA&#39;s, Columbia&#39;s own Glenn Hubbard thinks the <a href="http://poetsandquantsforexecs.com/2013/02/07/columbia-dean-makes-case-for-emba-degrees/">opportunity cost of a regular MBA</a> is becoming unaffordable, and that the future lies in Executive MBA programs and executive education.&nbsp; There, too, we can expect tremendous growth from an exploding worldwide demand for management wisdom and insight.&nbsp; So, creative destruction, sure.&nbsp; But incredible opportunity as well.&nbsp;</p>
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      <dc:date>2013-02-18T21:35:44+00:00</dc:date>


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