Unsubscribe me, Please!

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I’m not sure when it happened.  Maybe it was the fact that since attending the World Economic Forum meetings in Davos, I’ve been on the road about half the time.  Maybe it was that with the economic crisis and concomitant uncertainty, more bits of potentially meaningful information are floating around.  Maybe it’s that as more people and organizations go digital, there is just more digital communication going around.  Or maybe it’s that with the addition of Facebook, LinkedIn, Twitter and other new sources of digital information, the potential places that messages could appear from have multiplied.  Whatever the cause, and whenever it happened, I seem to have crossed some critical threshold of email overwhelm. 

As a first step toward regaining some control, I’ve decided to go on a ruthless ‘unsubscribe’ campaign.  What has astonished me is how much unsubscribing there is to be done.  Deals from that monthly-club-purveyor? Toast.  Newsletter from that consulting firm I once partnered with?  Gone.  Updates from my travel luggage provider? ‘bye.  Updates from an executive search form? No more.  Zen-sounding come-ons for mind-body-balance retreats? no more.  Even updates from various professional organizations?  You know, I can live without those…. and the list goes on.  I just can’t believe how much routine receiving and deleting I’ve been doing.  And to be clear, this is not spam.  This is all stuff that I once upon a time must have expressed some interest in. 

Yes, email is cost-effective and can be a great way to connect to interested users.  But at some point, it just gets to be all too much…

Comments on coping strategies most welcome!

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 Marcos J. Polanco  on  June 04, 2009

Welcome to my world. But let’s take the opportunity to look at it as an innovation opportunity: in my case, I often subscribe to something simply because I wish to remember it. It is no use bookmarking, because I will never look at it. It is increasingly no use emailing, because of the clutter you mention. I pushed certain items to RSS so they could be batched separately from person-to-person email, which seems to work to some extent. I would just query on WHY you expressed an interest at the time of subscription to identify a job that email is doing for you, but not at all well.

 Rita  on  June 04, 2009

You are so smart to realize that this situation cries out for innovation!  If I could, for instance, pick when I wanted to see the information from my travel luggage guys, or learn what’s new with that search firm, I might be more amenable.  But right now, their stuff comes at me when what I’m really trying to get done is something else entirely, converting their potentially useful messages to irritating junk.  Before we really get the best out of email outreach, we’re going to have to figure out how to have it come to us when we really are interested in what it has to say.  Thanks for the comment!

 Barbara Figge Fox  on  June 22, 2009

Okay Rita, I’m taking you off my blog feed so you don’t have to ask! I won’t send you everything, just the really pertinent stuff. I keep my old E-mail address for commercial pitches and subscriptions, like the $10 off from DSW that I wouldn’t want to miss, but I don’t want it showing up next to a message from my nearest and dearest. That old E-mail puffs up as big as a Macy’s balloon, but who cares?

Of course sometimes I miss seeing that $10 coupon but oh well.

BTW I adopted your dictum of “one topic per E-mail message” and it works well.

 Rita  on  June 23, 2009

Hey, Barbara, you know I’m always interested in what you have to say - maybe a once in a while update (which is what I do).

 sedat  on  July 05, 2009

Welcome to my world. But let’s take the opportunity to look at it as an innovation opportunity: in my case, I often subscribe to something simply because I wish to remember it. It is no use bookmarking, because I will never look at it. It is

   on  August 21, 2009

I think this information would be useful to any webmaster who call good website takes the last place, if you do not mind, I will publish some of your articles on my blog (http://www.seoprogi.blogspot.com) for Russian-speaking audience of the Internet - be sure to include a reference to your site

 Emo  on  August 24, 2009

Sometimes when things comes and grab, having it for longer you may wanted to unsubscribe for personal reason….

 cam balkon  on  September 13, 2009

Your blog is usefull information for me.Thanks..

 Sydney SEO  on  September 23, 2009

I’m in the same boat you’re in Rtia. I’ve been recently hitting the un-subscribe button relentlessly!

 Polish guy  on  October 24, 2009

Yes,Rita!
Sometimes it is a really urgent and inconvenient situation when you just have to make some radical steps.Thais one is a vivid example!=)
Maybe it will do you more good than harm!
Cheers!

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