New Product Flops - Dear to My Heart, as always
Over at the HBR blog, there is a terrific article entitled "Why Most New Product Launches Fail" which offers a fascinating perspective on the predictable, and sometimes avoidable, ills that can befall something new. Among the examples are Microsoft's Vista, the Segway and Coke C2. Interesting reading.
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- Posted: Friday, April 15, 2011
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Next entry: Questions from my webinar on Intelligent Failure Previous entry: Complimentary webinar on recent HBR article “failing by design” April 19 1pm
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