From good ideas to actual businesses

edit Our colleague, Walter Derzko gives some interesting insights into why good ideas don't get results - see his blog at - http://smarteconomy.typepad.com/smart_economy/2007/02/why_good_ideas_.html

With respect to innovation, one study suggests that you need 3,000 ideas to get one commercial launch - see this article: Stevens, G.A., J. Burley. 1997. 3000 raw ideas - 11 commercial success! Research Technology Management 40(3) 16-27.

In a recent study my colleague Thomas Keil and I have just finished, we found that very different management processes are needed to make sure that outcomes other than launch result in good ideas getting circulated in a company.

Share this article: Digg this post on digg.com  Bookmark to del.icio.us  Search Technorati for links to this post  Stumble This

Next entry: Entrepreneurial Japan - that's news! Previous entry: Creating a more innovative culture

Post a comment

Name:

Email:

Location:

URL:

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Trackbacks

Trackback to this entry!

Want to trackback to this entry? Use this URL: