Discovery Driven Planning: A lesson by a marketing consultant
One explanation for somewhat sparse postings these days is that I’m busy completing our new book, Discovery Driven Growth. Can’t say too much about it (publishers get irate) but in the course of researching the book, I’ve run across a number of different takes on the Discovery Driven Planning idea, and thought for those of you with an interest in the topic that it might be a service to note them here.
So, herewith, a description of a discovery driven plan for the everlastingly interesting widget company from consultant Sunil Sharma..
Share this article: 
- Posted: Friday, June 20, 2008
- Permalink
Next entry: It’s hard to grow a socially unpopular core business Previous entry: Entrepreneurial wanna-be’s: More resources
Find a list of previous Case Studies here in PDF format.
recent entries
- Why just being young is not a reason to doubt Facebook
- Why advertisements need to get a whole lot better before they will support social media
- Bing, Social Search and the beginning of the App Economy
- In case you missed it, Rita McGrath’s interview about Mark Zuckerberg
- Rita McGrath will be part of the New York Times Business Live on May 11 (tomorrow!) at 10:00am
