Discovery Driven Growth: Systematic Mistakes in planning new ventures (Interview)
Jeremy Dann a talented observer of the technology and innovation scene and a fellow sometime academic has been following the ideas we’ve talked about in Discovery Driven Growth as well as themes we’ve developed in a series of interviews that are being posted on BNET.
The most recent interview covers classic mistakes that companies make when they try to foster innovation, and since the topic is so relevant to many of our readers, I’ve provided a link to the interview here. Among the issues we discussed are common problems in how projects are evaluated and approved, the dangers of providing too much money to an upstart initiative and the lack of consistency in approaching innovation that can kill otherwise promising programs.
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- Posted: Wednesday, March 25, 2009
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Next entry: Discovery Driven Growth soon to be available in a Kindle edition Previous entry: Overview of Discovery Driven Growth by John Caddell, marketing guru
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