Last month, I was invited to give a talk at the National Association of Broadcasters on the core theme of my new book. While there, I met the smart and savvy Dorie Clark, who did an interview with me for Forbes. In the interview, I outline why we need a new playbook for strategy, one that recognizes the need for different practices when competitive advantages are short. The new playbook calls for the following building blocks of a new form of strategy:
- Continuous Reconfiguration
- Healthy Disengagement
- Deft Resource Allocation
- Innovation Proficiency
- Discovery Driven Mindset
- Entrepreneurial Career Management
The book is available for pre-order from Amazon and your other favorite booksellers. I've just put the finishing touches on a detailed workbook that goes with one of the diagnostics from the book, as well as a presentation you can use to present the results of this analysis to others in your organization. Send your receipt for the book to preorders@ritamcgrath.com and we'll send you the free workbook and presentation!