Websense tames the Wild West of the Internet for Profit

Tweet This! Websense (WBSN), a software company, has hit a sweet spot for growth by making products that allow employers to optimize their people's use of the Web. Some interesting data from the company's web site (http://www.websense.com):

Internet misuse at work costs American organizations more than $85 billion annually in lost productivity.
Although 99% of companies use antivirus software, 78% of them were hit by viruses, worms, or other malicious applications.
37% of at-work internet users in the U.S. have visited an X-rated website from work.
Over 72% of internet users utilize high-bandwidth applications, including instant messaging, downloading music, and watching video clips.

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• Posted Admin on July 05, 2005
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Radical Surgery gives Renault a MarketBuster

Tweet This! In late 2004, Renault launched a new car, the 'no frills' Logan, which exemplifies how eliminating complexity can provide a powerful engine for growth. The stripped down cars offer roomy, basic transportation, and that's it - few electronics, few components, a flat windshield, and no built-in radio or power steering. Eliminating complexity allows the cars to sell for a great price - $9,300, half the price of a Ford Focus or a WV Golf. Renault expects to sell 175,000 Logans this year alone, with a goal of ramping up to more than a million by 2010. Core principle? Take out attributes customers don't care about to offer an irresistible price.

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• Posted Admin on July 05, 2005
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Follow Rita McGrath on Twitter @rgmcgrath

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