
I just read a short piece in Business Week (July 18, 2005 issue, p. 30) in which evidence of Japan's recovery - even resurgence - are detailed. Among the numbers I thought were very interesting were that growth in non-manufacturing (services) has been seen to be 'improving' since March of 2003, with 20% of companies in a recent survey reporting confidence in improvement in this sector. As I've said before, Japanese companies have qualities that I believe will make them formidable competitors in the next round of competition in global services.
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On October 17, the Bankruptcy Abuse Prevention and Consumer Protection Act will make the use of bankruptcy as a way to erase debts and create a fresh start much more difficult. Although clearly some people end up bankrupt from poor money management, poor discipline or even bad luck, I do have some concerns about the long-term effect of the new bankruptcy law on entrepreneurship. If you compare the United States (with a rather high rate of business founding to the population) with other countries, such as Japan or Germany with far lower rates, differences in bankruptcy laws stand out very starkly.
In both Germany and Japan, debtors have to pay off all or most of their debts and have all their assets (homes, for instance) at risk. Over time, the specter of total personal disaster in the event of a business failure has had the effect of increasing the downside of starting a business. In Japan, for instance, it is not all that uncommon for owners of failed businesses to commit suicide as their only way out of an untenable financial situation.
In the US, in contrast, although entrepreneurs do not generally believe their businesses will fail, there is some comfort in knowing that if worst comes to worst all is not lost on the personal side. By increasing the downside of bankruptcy, the new law makes starting a business less like an "option" and more like a fixed commitment, right from the start. Such a change in incentives is likely to have unforseen consequences, but one that we can probably predict is a chilling effect on willingness to take personal risks on the part of our entrepreneurs.
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I've just two days ago returned from a visit to Japan, where I met with people from an incredible diversity of companies while giving talks and directing the Columbia Business School Program "Creating Strategy". Although it's standard commentary now to bemoan lack of creativity in Japanese companies, I had a different take on the issue. It struck me forcibly that the very habits that make it hard for Japanese companies to sustain a great deal of diversity in thinking and behavior might prove to be a godsend in the area of services. Think about it: to create a massively profitable, service based business, a firm either has to generate substantial margins from a few large clients (as IBM tries to do),
or it has to figure out how to capture scale in services.
Scaling up a service business, as anyone who's ever tried to provide customers with a uniform service experience can tell you, can be really tough. Here's where Japan's potential advantage comes in: once a procedure is in place, there is enormous cultural and habitual support for continuing it more or less unchanged. While that may not be so great if you are after divergent thinking, it could be a godsend when what you need the same reliable, repetitive actions no matter where your company is operating.
So let Japanese companies figure out that similar techniques that have made them such fearsome manufacturing competitors will offer advantages in services, and we could be seeing a whole new wave of Japan-led innovation. An interesting example of this next wave of Japanese competition might be the company Recruit. The firm covers job recruitment, as the name suggests, but also publishes and engages in other service businesses, and publishes a large number of magazines and other popular publications.
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Websense (WBSN), a software company, has hit a sweet spot for growth by making products that allow employers to optimize their people's use of the Web. Some interesting data from the company's web site (
http://www.websense.com):
Internet misuse at work costs American organizations more than $85 billion annually in lost productivity.
Although 99% of companies use antivirus software, 78% of them were hit by viruses, worms, or other malicious applications.
37% of at-work internet users in the U.S. have visited an X-rated website from work.
Over 72% of internet users utilize high-bandwidth applications, including instant messaging, downloading music, and watching video clips.
Imagine - these are issues that even ten years ago would never have been understood as significant for most leading corporations. Websense, by providing tools that let organizations monitor and control how their people use the Web, has enjoyed explosive growth (48.9% last year alone). The company's story shows how entirely new market moves can pay off handsomely for companies adroit enough to capitalize on them.
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In late 2004, Renault launched a new car, the 'no frills' Logan, which exemplifies how eliminating complexity can provide a powerful engine for growth. The stripped down cars offer roomy, basic transportation, and that's it - few electronics, few components, a flat windshield, and no built-in radio or power steering. Eliminating complexity allows the cars to sell for a great price - $9,300, half the price of a Ford Focus or a WV Golf. Renault expects to sell 175,000 Logans this year alone, with a goal of ramping up to more than a million by 2010. Core principle? Take out attributes customers don't care about to offer an irresistible price.
Source: Gail Edmondson and Constance Faivre d'Arcier writing in Business Week July 4, 2005.
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