Rita McGrath interviewed by The Irish Times
The Irish Times writes: “Finding a real competitive advantage in an industry has been likened to discovering the Holy Grail in the corporate strategy stakes. However, it’s an increasingly elusive goal, according to US management expert, Prof Rita McGrath.
McGrath, who is based at Columbia Business School but is a frequent visitor to these shores, says that organisations now need to find ways of leveraging temporary advantages and to remain fluid and innovative enough to change tack when those advantages no longer remain.”
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