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Transient Advantage: New article in HBR

In a new article featured in the June Harvard Business Review, I offer a summary of my new book.  Essentially, that strategy is stuck!  We've locked ourselves into a view of strategy that depends on sustainable competitive advantage.  In the new strategy playbook, we'll adopt practices that are suited to environments in which advantages come and go.  For instance, focusing on access to assets, not ownership of assets. And creating cultures in which candor is a core value.  Among the companies that I look at are firms like Sagentia, Infosys, Accenture, ACS of Spain, Berlitz and many others.  If this idea intrigues you, check out the article and subscribe to my monthly newsletter at www.ritamcgrath.com

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