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A requiem for Competitive Advantage - Forbes Interview by Dorie Clark

Last month, I was invited to give a talk at the National Association of Broadcasters on the core theme of my new book.  While there, I met the smart and savvy Dorie Clark, who did an interview with me for Forbes.  In the interview, I outline why we need a new playbook for strategy, one that recognizes the need for different practices when competitive advantages are short.  The new playbook calls for the following building blocks of a new form of strategy:

  • Continuous Reconfiguration
  • Healthy Disengagement
  • Deft Resource Allocation
  • Innovation Proficiency
  • Discovery Driven Mindset
  • Entrepreneurial Career Management

The book is available for pre-order from Amazon and your other favorite booksellers.  I've just put the finishing touches on a detailed workbook that goes with one of the diagnostics from the book, as well as a presentation you can use to present the results of this analysis to others in your organization.  Send your receipt for the book to .(JavaScript must be enabled to view this email address) and we'll send you the free workbook and presentation!

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