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An interview with Rita by Thinkers50’s Des Dearlove

A while back, I was in London and took some time to catch up with the folks behind the Thinkers50 management awards.  We did a wide-ranging video in which we talk about the nature of competition today and what that means for the field of strategy.  I'll be in London again for the launch of my new book The End of Competitive Advantage which comes out on June 4, 2013.  We're planning on doing another interview to dive even more deeply into some of the issues that are getting so many remarkable companies in trouble today. 

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