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Forbes post mentions Rita McGrath’s upcoming book

In a Forbes interview of Steve Anthony of Innosight about his Harvard Business Review article Accelerating Innovation in the New Corporate Garage, Steve Anthony is quoted: “Just look at the pace of change that’s going on in every market. Rita McGrath at Columbia Business School has a book coming out next year where she talks about the death of competitive advantage and how we now have to live with temporary advantage.” To read the entire post, click here.

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