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How To Encourage Learning By Making “Smart Mistakes”

Gain maximum learning from each attempt. Rita Gunther McGrath and Ian MacMillan, in their classic Discovery-Driven Growth, emphasize the importance of documenting assumptions and taking steps to validate those along the way. They recommend creating experiments specifically designed to test out parts of a business plan – business model, market size, development estimates, competition, etc. To read the entire article at, click here.

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