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How can Yahoo! revive its fortunes?

Rita McGrath in an interview with Washington Post about the appointment of its new CEO, Scott Thompson, is quoted as follows:

“My advice to Thompson is that you’ve got everyone’s attention, but now you have to tell them what’s next,” she said. “The difficulty is step two. It has to be the articulation of a pretty clear go-to for employees, who’ll say: ‘You’ve built the case for change. We know we need to change. But, boss, where are we going?'” McGrath recommended that Thompson take a cue from Nokia chief executive Steven Elop, who emerged with solid short-, middle- and long-term plans after writing a now infamous memo last November telling the mobile company that its platform was “burning.”

To read the entire interview, click here.

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