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MSNBC quotes Rita McGrath re Kodak Chapter 11

MSNBC interviewed Rita McGrath about the Kodak Eastman Chapter 11 bankruptcy filing: “It’s really up in the air at the moment,” said Rita McGrath, a professor of management at Columbia Business School and an expert in company growth and innovation. “There was this last ditch, hail Mary effort to sell the patents to generate enough cash to keep the place from cratering. Now that that’s happened, it’s an opportunity for a fresh look. If a new leader comes in who can do something really remarkable with the technology they have, then the employees might have a new place to go to.” For the entire article, click here.

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