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Business Daily quotes Rita McGrath’s Blog

“Things move quickly in technology, which is why technology companies are fascinating to strategists the way fruit flies are for biologists — you can see an entire life cycle in a very short span of time.” RITA McGRATH, (5 June 2011) Columbia professor Rita McGrath points out that technology companies are these days proving very valuable to business academics – because they come and go like fruit flies! To read the entire post, click here.

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