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“Business prof urges fact-based approach during difficult times”

Trenton Times, October 8, 2010: Business owners and entrepreneurs need to approach new projects with a different mindset today than the one they use during times of economic stability, says Columbia University Business School professor Rita Gunther McGrath. Speaking to the Princeton Regional Chamber of Commerce yesterday, McGrath outlined strategies that focus on demonstrable facts and regular checkpoints of progress rather than what she called the less-effective “damn the torpedoes” approach. To read the article, click here.

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