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Bangkok Times quotes Rita McGrath

In an article entitled Supply Chain Dynamics in the New ‘Servicised’ World: The idea of “servicising” has been around for decades. It describes the process of shifting a company’s business model and mindset away from selling products to converting those products into commoditised services that are harder for consumers to shop around for and compare with one another. The aim is to maximise and recapture the end-of-life value of products….Rita Gunther McGrath, an associate professor at Columbia Business School and co-author of The Entrepreneurial Mindset and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth, calls it “finding a new unit of business” and says it’s something a lot of companies are looking to do. To read the entire post, click here.

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