Podcast Interview with the Kellogg Venture Community
August 1, 2010Host David Nosnik welcomes Rita McGrath, Professor at Columbia Business School and an expert in the fields of innovation, entrepreneurship, and strategy in volatile and uncertain environments. She is a noted author. Her books include Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset (2000).
During the program Rita shares with us:
•The unusual path that led her to an academic career, including her early entrepreneurial ventures.
•Her work with Global 1000 icons helping them create an entrepreneurial mindset, drive growth and recognize when and how to disengage.
•Areas she is currently working on and will be featured in her next book including strategies for global companies to capture international opportunities and the idea of “transient advantage” or how can organizations thrive strategically even though competitive advantages are temporary.
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