Harvard Business Review Blog Post—Anatomy of a Failed Launch
It is always instructive to examine how successful firms can go wrong, even in markets that they think they understand well. The market failure of the Michelin run-flat PAX tire illustrates the common mistake of failing to realize that even a groundbreaking product has to create a complete consumption chain. Broken links in the chain mean a broken customer experience, which can lead to new-product-launch heartbreak. The entire post is here.
Filed In: News Archives