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Lab Work for your Business Model

At Columbia Business School Public Offering Professor Rita McGrath says experimentation must be an integral part of a company’s strategy in order to remain competitive in the future.

“The level of uncertainty and speed of change are touching sectors that used to be buffered from that,” McGrath says. “When you don’t know what’s going to happen, you don’t have much choice except to experiment.” To read the entire post, click here.

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