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Don’t Assume Anything—Prove it

CPA Success cited Rita McGrath’s DigitalNow keynote:

Blaming others is easy when times are tough, isn’t it?

It’s the economy, or the fat cats on Wall Street, or those crooked politicians, or your cheapskate clients. Just about anybody but yourself, right?

Think again.

“Ninety percent of our barriers to growth are self-inflicted,” Columbia Business School professor Rita McGrath told the crowd at the 2010 DigitalNow conference in Orlando. “The good news is, they can be self-removed.”

One of the biggest problems, said McGrath, is our love affair with assumptions. We assume we know what our members, our clients, our employees want, but do we really?

Probably not.

Read the complete post here.

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