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Madden Communications still a great example of business model innovation

I recently ran across the web site for Madden Communications, a company that we wrote about in our book MarketBusters.  Madden is still notable for their success at business model transformation – going from a commodity printing business to a higher value added service and promotional solution business.  They’ve included MarketBusters on their web site.  It’s nice to be reminded of an innovation success story. 

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